KERZNER INTERNATIONAL NAMES ONE ZA’ABEEL, DUBAI AS HOME TO FIRST SIRO HOTEL

We are thrilled to be concluding 2022 with the announcement of SIRO One Za’abeel, launching in Dubai in Q4 2023. SIRO One Za’abeel will sit in the heart of Dubai’s iconic One Za’abeel development, and will be a fitness and recovery destination, offering holistic fitness and wellbeing programs, in a beautifully designed hotel environment with stunning views of Dubai’s skyline.

SIRO epitomises Kerzner’s continued spirit to disrupt the hospitality industry and elevate the guest experience. Addressing a gap in the market, SIRO will deliver a bold new immersive hospitality experience for guests, with tailored programs and treatments designed by specialists in fitness, mental health, nutrition and sleep.

I am also delighted to introduce the next member of our pioneering ambassador program ‘Team SIRO’. British-Somali professional boxer and humanitarian, Ramla Ali, joins world class football team AC Milan and British Olympic swimmer Adam Peaty, who each play an advisory role in the development of the SIRO experience, from its bespoke training programs to recovery, nutrition and wellbeing.

A state-of-the-art fitness club will form the hotel’s core across two floors, boasting a minimum 1,000m2 gym along with dedicated space for yoga and meditation, and studios for group movement classes, HIIT, cycling, boxing and Pilates.

Rooms feature the latest technology to promote restorative sleep, including smart Aero Plush mattresses, recovery wardrobes and smart curtains that will be connected to the SIRO app alarm clock. SIRO will also offer a dedicated Recovery Lab to provide a range of specialised wellbeing treatments. Cutting-edge technologies available include cryotherapy, infrared and oxygen therapy, as well as a range of supporting treatments including physiotherapy, acupuncture and assisted stretching.

We are thrilled to be entering this exciting new chapter for SIRO with an announcement that sets the tone for what is set to be an exceptional year ahead for Kerzner International. 2023 will see the opening of Atlantis The Royal, Bab Al Shams under our new vertical Rare Finds, and our continued expansion in Europe with our two new Greek properties, One&Only Aesthesis and One&Only Kéa Island, and of course One&Only One Za’abeel.